Kentico CMS is extremely powerful when it comes to controlling the URL of a website. Right out of the box, you get the power of aliasing whatever URL you want to whatever document or resource you have in the content tree.
Heck since Kentico 4.x you can even mask/change the extension or just get rid of it all together, to get more control of your site’s URLs.
I can’t stress enough how beneficial this feature is when it comes to creating SEO friendly links, maintaining out of date website paths/structure, or just making it easier on your visitors to reach the pages that they need to get to.
Let’s get started with an example. For instance let’s say your website had a products section that sold different types of potato chips. My favorite potato chips are Baked Lays. So we will go with that for the example.
Way back when developers didn’t do much to make the URL SEO or user friendly, you would have a typical URL like these:
http://mcbeev.com/products/chips.aspx?name=Baked Lays
Google and other search engines see this only as one URL, …/chips.aspx, which doesn’t do us very good.
Now let’s say you had this same website in Kentico. It might look something like this: