If you are using Kentico EMS to power your E-commerce shop don't forget to set the On-line Marketing related Conversion Settings. There are three sets of Conversion names and values that come built in.
- Registration conversion - name & value of the conversion that will be logged when a user successfully registers on the website through the checkout process.
- Order conversion - name & value of the conversion that will be logged when a user completes an order.
- Add to shopping cart conversion - the name & value of the conversion that will be logged when a user adds a product to the shopping cart.
These conversion settings and values are very valuable peices of data to have when measuring the activity and effectiveness of your e-commerce website. Once these values are configured, your Activities log should show them with their repsective values.